Kitcatt Nohr Alexander Shaw, which has created several Logitech viral campaigns, will contact German, French and UK broadband users who use real time communication, such as Skype and instant messaging.
Planning director Richard Madden will manage the research strategy, consisting of an initial exploratory qualitative phase followed by an extensive online quantitative exercise.
It will address customer awareness of the Logitech brand and catalogue and what factors impact buying decisions.
Market researchers HPI will manage questionnaire design and fieldwork for the study.
Garreth Hayes, Logitech's European marketing director said "This will be the first time we've undertaken research on such a wide scale and we plan to utilise the resulting data to inform our European marketing strategy for webcams in the future."
Managing partner Marc Nohr at Kitcatt Nohr said: "This substantial pan-European research project is an exciting challenge and is indicative of the increasingly strategic planning role we've developed with Logitech."