Logitech uses movie viral to push webcam

Logitech has launched a viral film in an ongoing campaign to raise awareness of the computer hardware brand.

The film, Our Secret, depicts a couple chatting online using a Logitech webcam and aims to promote the ease of internet video conversation. The campaign, which targets professional PC users, aims to teach them the benefits of conducting free internet and voice-and-video conversations.

The film, by Kitcatt Nohr Alexander Shaw, is the second viral movie that the agency has created for Logitech.

Daniel Moyano, European product manager at Logitech, said: "It's the perfect way to reinforce the Logitech brand."

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