The agency has been selected to produce an integrated campaign to run in the summer, the period when the magazine traditionally enjoys its biggest-selling issues. The work, which will target the existing readership of ABC1, thirtysomething women, will also support the magazine's redesign, scheduled for later this year.
Eve has also appointed the media agency M2M to handle media planning and buying. The two agencies have previously worked together on the relaunch of Haymarket's What Car? magazine in January 2004.
Jo Morrell, the publishing director of Eve, said: "We have appointed Kitcatt Nohr because we felt the time was right to take a fresh approach to our advertising strategy and creative proposition."
Marc Nohr, the managing partner of Kitcatt Nohr, said: "Eve appeals directly to women who don't want to be patronised or told what to think by magazine editorial.
"We're looking forward to bringing this well-kept secret into the limelight as the glossy magazine of choice for intelligent women."
Haymarket, which also publishes consumer titles such as Stuff and FourFourTwo, purchased Eve from BBC Worldwide, following the corporation's decision to sell any products that didn't link directly with its core programme remit.
Last year, the title saw year-on-year sales growth of 14.4 per cent to 150,069.
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