Logitech has not previously used broadcast TV or in-store networks to advertise in the UK.
As well as appearing in Match Day's network of 13 football stadia, the campaign will run in print, outdoor and online.
The TV ads use video creative developed for online and mobile viral marketing with on-screen versions of digital banner and skyscraper formats.
Logitech UK marketing manager Nikki Wicock said: "Through this campaign we want to target consumers who appreciate new technology designed to enhance their digital lifestyles. The in-stadia network delivers excellent targeting with limited wastage and allows Logitech to get increased ROI from our online viral copy."
Match Day was established in 2002, and the network provides live action, news, stats, highlights, programming and advertising to up to 1.2m football fans every month, via 1200 plasma screens.
As well as appearing in Match Day's network of 13 football stadia, the campaign will run in print, outdoor and online.
The TV ads use video creative developed for online and mobile viral marketing with on-screen versions of digital banner and skyscraper formats.
Logitech UK marketing manager Nikki Wicock said: "Through this campaign we want to target consumers who appreciate new technology designed to enhance their digital lifestyles. The in-stadia network delivers excellent targeting with limited wastage and allows Logitech to get increased ROI from our online viral copy."
Match Day was established in 2002, and the network provides live action, news, stats, highlights, programming and advertising to up to 1.2m football fans every month, via 1200 plasma screens.
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