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Read the latest Market Research News, Articles & Analysis at ±±¾©Èü³µpk10live UK
Advertising Association aims to help public better understand political ads
The association and Media Smart have created a guide as elections loom.
Generative AI is shaking up creator marketing budgets
Research shows seven in 10 marketers will increase generative AI creator content spend this year.
VCCP restructures Cowry management team with view to global expansion
VCCP and Cowry jointly won Keep Britain Tidy account last autumn.
Over-60s make up just 4% of people in global ads
Brands are overlooking a lucrative audience, according to CreativeX.
System1 faces attempt to oust chair Rupert Howell
Company founder John Kearon also in the line of fire.
VCCP acquires behavioural science consultancy
Cowry Consulting was set up in 2015 and works with brands across the globe, including HSBC, Sky, Tesco and Sainsbury's.
The market research industry lacks diversity and needs an overhaul
Representation in research is critical. The brands and agencies that embrace this will reap the rewards.
Gen Z demands more diversity and inclusion from brands
Despite corporate America’s pledges to improve diversity and equality this year, a study from consumer research platform Quantilope reveals that
10 takeaways from Wunderman Thompson's Future 100 report
After the pandemic completely upturned marketing (and everything else), this annual report provides a raft of predictions for 2021. We
2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19
The public especially mistrusts the media, the US and China, according to the research series’ latest report.
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