Direct Marketing News, Articles & Analysis

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Articles: 25221 Results

February 14, 2025 by Evie Barrett and Siobhan Holt

Deliveroo has apologised for a Valentine’s Day marketing promotion, in which it sent handwritten cards to customers in the post.

June 19, 2024 by Ben Bold

The UK won four Direct Lions, one Creative Data Lion and a Creative B2B Lion.

January 19, 2024 by Ben Bold

Agency converted two competitive pitches for advertiser.

November 07, 2023 by Ben Bold

There was no incumbent.

April 20, 2023 by Ben Bold

Government owned brand previously worked with TMW Unlimited on below-the-line and FCB on advertising.

March 29, 2023 by Will Green

Data regulation has sapped confidence from brands

September 20, 2022 by Kay Bessent

The highly crafted mailer uses the emotional power of touch

April 27, 2022 by Fayola Douglas

John C Jay reveals connecting on a neighbourhood level with London is key to its global strategy.

April 07, 2022 by Maisie McCabe

MRM chairwoman will have creative responsibility across the MullenLowe Group UK companies when she joins later in the year.

March 04, 2022 by Maisie McCabe

Tech consultancy Next 15's £77.5m purchase of Engine Group UK gives its agencies some clarity after 12 years of private