Muller Greek-style low fat yoghurt took first place this week as the most-recalled ad by consumers. Its ad promoting the light dessert Bliss range is part of a £5m brand-wide spend which will run through until December.
Brand: Muller Greek-style low fat yoghurt
Agency/TV Buyer: VCCP/MediaCom
Recall: 53%
Brand: Aviva
Agency/TV Buyer: Abbott Mead Vickers /Zenith Optimediar
Recall: 35%
Brand: Argos
Agency/TV Buyer: CHI & Partners/Mindshare
Recall: 35%
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 33%
Brand: Suzuki Swift
Agency/TV Buyer: The Red Brick Road/The7Stars
Recall: 31%
Brand: Walkers Market Deli savoury snacks range
Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK
Recall: 29%
Brand: BT Sport
Agency/TV Buyer: Abbot Mead Vickers BBDO/Maxus
Recall: 29%
Brand: Asda
Agency/TV Buyer: VCCP/Carat
Recall: 28%
Brand: Home Office Anti-slavery information
Agency/TV Buyer: RKCR/Y&R/M4C
Recall: 27%
Brand: Dove, Deeply Nourishing body wash
Agency/TV Buyer: Ogilvy & Mather/Mindshare UK
Recall: 26%
Brand: EE, Shared 4GEE Plan Apple package
Agency/TV Buyer: Saatchi & Saatchi/MEC
Recall: 26%
Adwatch research was conducted from 7 August - 11 August 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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