In this week's most-recalled ad chart, Oak Furniture Land takes the top spot with its ad featuring two employees doing their best pirate impressions. In second place, is one of the last ads featuring Argos' alien family, while third is an upbeat ad for ITV Be, the female-targeted channel which launched this month.
Brand: Oak Furniture Land
Agency/TV Buyer: Wordley Productions Partners/MNC
Recall: 44%
Brand: Argos
Agency/TV Buyer: CHI & Partners/Mindshare
Recall: 36%
Brand: ITV, Be Digital
Agency/TV Buyer: in-house/in-house
Recall: 34%
Brand: Sainsbury's
Agency/TV Buyer: BMB/MediaCom
Recall: 33%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 30%
Brand: Tesco
Agency/TV Buyer: Wieden & Kennedy/Initiative UK
Recall: 28%
Brand: Morrisons
Agency/TV Buyer: DLKW Lowe/MEC
Recall: 27%
Brand: Euromillions
Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK
Recall: 27%
Brand: Tempur
Agency/TV Buyer: McCann London/UM London
Recall: 25%
Brand: Vanish carpet cleaner
Agency/TV Buyer: Havas Worldwide/ZenithOptimedia
Recall: 24%
Adwatch research was conducted from 16 to 20 October 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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