The meerkats from comparethemarket.com have made a return to first place and take the crown as the most recalled ad of the week. Meanwhile, Lidl's farmers market quality cheese ad and Iceland's spot featuring Peter Andre are tied in second place.
Brand: Comparethemarket.com
Agency/TV Buyer: VCCP/ZenithOptimedia
Recall: 56%
Brand: Iceland
Agency/TV Buyer: Karmarama/MediaCom North
Recall: 45%
Brand: Lidl
Agency/TV Buyer: TBWA/London/M2M
Recall: 45%
Brand: Confused.com
Agency/TV Buyer: Publicis/PHD
Recall: 44%
Brand: Christian Dior, J'Adore
Agency/TV Buyer: TBWA\Paris/Mediacom
Recall: 37%
Brand: Dove, deodorant
Agency/TV Buyer: Ogilvy & Mather/Mindshare UK
Recall: 36%
Brand: Colgate total advanced toothpaste
Agency/TV Buyer: RKCR/Y&R/MEC
Recall: 36%
Brand: Morrisons
Agency/TV Buyer: DLKW Lowe/MEC
Recall: 36%
Brand: Boots, No7 make-up range
Agency/TV Buyer: Mother/OMD UK
Recall: 34%
Brand: Microsoft, Surface Pro 3 tablet
Agency/TV Buyer: McCann-Erickson/Carat
Recall: 33%
Adwatch research was conducted from 25 to 28 September 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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