Sky comes from 'infinity and beyond' to hit the top spot this week as the most recalled ad with its consumer broadband internet access ad starring the lovable animated toys of Pixar's Toy Story. Jackpot Joy was pipped at the post with its giant balls coming in second, trailing by only 1%. This was followed closely by Aldi which took third place in this week's chart.
Brand: Sky Tv broadband
Agency/TV Buyer: WCRS/MediaCom
Recall: 50%
Brand: Jackpot Joy
Agency/TV Buyer: Beta/Maxus
Recall: 49%
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 48%
Brand: Burgert King
Agency/TV Buyer: David/Starcom
Recall: 44%
Brand: Direct line, home insurance
Agency/TV Buyer: Saatchi&Saatchi/MediaCom
Recall: 39%
Brand: Morrisons
Agency/TV Buyer: DLKW Lowe/MEC
Recall: 34%
Brand: Mr Kipling cake range
Agency/TV Buyer: JWT London/Carat
Recall: 32%
Brand: Tesco
Agency/TV Buyer: Wieden & Kennedy/Initiative UK
Recall: 25%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 25%
Brand: Pedigree Denta Flex dog treats
Agency/TV Buyer: AMV BBDO/ZenithOptimedia
Recall: 24%
Adwatch research was conducted from 18 to 22 September 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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