Iceland holds on to the top spot for the second week running. Since last week's effort, everyone's favourite Australian Peter Andre has doubled the length of his script to "I know". Stopober takes second place starring the fast-talking comedy character Al Murray, who has a lot more to say for himself than Andre. The GoCompare.com ad, guaranteeing the chance to drop pounds/lbs from insurance costs, and Thomson, with its bohemian rhapsody teddy bear ad, share third place.
Brand: Iceland
Agency/TV Buyer: Karmarama/MediaCom North
Recall: 55%
Brand: Stoptober
Agency/TV Buyer: Dare/M4C
Recall: 41%
Brand: Gocompare.com
Agency/TV Buyer: Fold7/Carat
Recall: 40%
Brand: Thomson
Agency/TV Buyer: BMB/MediaCom
Recall: 40%
Brand: Sky broadband
Agency/TV Buyer: WCRS/MediaCom
Recall: 33%
Brand: McDonald's
Agency/TV Buyer: Leo Burnett/OMD UK
Recall: 31%
Brand: Homepride
Agency/TV Buyer: McCann London/Carat
Recall: 30%
Brand: Asda
Agency/TV Buyer: VCCP/Carat
Recall: 29%
Brand: Barclays
Agency/TV Buyer: BBH/Maxus
Recall: 29%
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Mancheste
Recall: 28%
Adwatch research was conducted from 9 to 13 October 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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