Dolmio's bolognese cooking sauce advert, featuring an animated Italian family, was most-recalled by consumers this week besting Aldi and Coca-Cola who took silver and bronze, respectivly.
Brand: Dolmio Bolognese cooking sauce
Agency/TV Buyer: AMV BBDO / ZenithOptimedia
Recall: 57%
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 55%
Brand: Coca-Cola
Agency/TV Buyer: Leo Burnett/MediaCom
Recall: 50%
Brand: McDonald's
Agency/TV Buyer: Leo Burnett/OMD
Recall: 43%
Brand: Trivago
Agency/TV Buyer: In-house/MediaCom Scotland
Recall: 43%
Brand: Change4Life
Agency/TV Buyer: M&C Saatchi/MEC
Recall: 43%
Brand: Tesco
Agency/TV Buyer: Wieden & Kennedy/Initiative UK
Recall: 39%
Brand: O2
Agency/TV Buyer: VCCP/ZenithOptimedia
Recall: 35%
Brand: Pringles
Agency/TV Buyer: Grey/Carat
Recall: 29%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 28%
Adwatch research was conducted from 7 August - 11 August 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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