Aldi has the most-recalled ad this week as it promotes its cider brand to tie in with the World Cup.
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 46%
Brand: Sky Television
Agency/TV Buyer: Brothers & Sisters/MediaCom
Recall: 46%
Brand: McDonald's
Agency/TV Buyer: Leo Burnett/OMD UK
Recall: 43%
Brand: Toyota Auris
Agency/TV Buyer: Saatchi & Saatchi/Zenith Optimedia
Recall: 42%
Brand: KFC
Agency/TV Buyer: BBH/Walker Media
Recall: 31%
Brand: O2
Agency/TV Buyer: VCCP/ZenithOptimedia
Recall: 29%
Brand: Argos
Agency/TV Buyer: CHI & Partners/Mindshare
Recall: 28%
Brand: Tesco
Agency/TV Buyer: Wieden & Kennedy/Initiative UK
Recall: 27%
Brand: Sainsbury's
Agency/TV Buyer: Abbott Mead Vickers BBDO/MediaCom UK
Recall: 27%
Brand: Nissan Juke
Agency/TV Buyer: TBWA\London/Manning Gottlieb OMD
Recall: 27%
Brand: National Accident Helpline
Agency/TV Buyer: The Gate London/Carat Manchester
Recall: 27%
Adwatch research was conducted from 26 to 30 June 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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