Iceland's combination of sausage rolls and Peter Andre has made its ad number one in this week's most recalled ads. His single word ('unbelievable') appearance was enough to give Iceland a gigantic lead at 63%, followed by EDF Energy at 49% and Argos's alien family at 43%.
Brand: Iceland
Agency/TV Buyer: Karmarama/MediaCom North
Recall: 63%
Brand: EDF Energy
Agency/TV Buyer: AMV BBDO/Havas Media
Recall: 49%
Brand: Argos
Agency/TV Buyer: CHI & Partners/Mindshare
Recall: 43%
Brand: Stoptober
Agency/TV Buyer: Dare/M4C
Recall: 41%
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 35%
Brand: Gaviscon
Agency/TV Buyer: Havas Worldwide London/ZenithOptimedia
Recall: 32%
Brand: Lidl
Agency/TV Buyer: TBWA/London/M2M
Recall: 32%
Brand: Morrisons
Agency/TV Buyer: DLKW Lowe/MEC
Recall: 29%
Brand: EasyJet
Agency/TV Buyer: VCCP/OMD
Recall: 28%
Brand: Bensons for Beds
Agency/TV Buyer: in-house/RP2
Recall: 25%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 25%
Adwatch research was conducted from 2 to 6 October 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
Read next
.jpg)
.jpeg)
