It must be nearly Halloween as there are some spooky occurrences in this week's most-recalled ad chart, as three ads are sharing the top spot. Jackpot Joy uses the strapline 'grabs some balls', while Snickers' ad with Mr Bean tells viewers to 'get some nuts'. Moneysupermarket.com's retro ad, featuring Cameo's Word Up thankfully avoids any more puns involving male nether regions.
Brand: Jackpot Joy
Agency/TV Buyer: Beta/Maxus
Recall: 50%
Brand: Snickers
Agency/TV Buyer: Abbott Mead Vickers/MediaCom
Recall: 50%
Brand: Moneysupermarket.com
Agency/TV Buyer: Mother London/MediaCom
Recall: 50%
Brand: Fox's Biscuitss
Agency/TV Buyer: Mother/The7stars
Recall: 39%
Brand: Sky Television
Agency/TV Buyer: Brothers & Sisters/MediaCom
Recall: 38%
Brand: Virgin Media
Agency/TV Buyer: BBH/Fifty6
Recall: 38%
Brand: Asda
Agency/TV Buyer: VCCP/Carat
Recall: 29%
Brand: Natwest
Agency/TV Buyer: M&C Saatchi/ZenithOptimedia
Recall: 28%
Brand: Co-operative Bank
Agency/TV Buyer: Arc/Rocket
Recall: 28%
Brand: Currys/PC World
Agency/TV Buyer: Abbott Mead Vickers BBDO/Walker Media
Recall: 28%
Brand: Beagle Street
Agency/TV Buyer: The Corner/MEC
Recall: 28%
Adwatch research was conducted from 23 to 27 October 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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