Dolmio lands the number one spot for the second time this month with its wacky Italian puppet family promoting the brand's cooking bases range, pushing Aldi into second place.
Brand: Dolmio cooking bases range
Agency/TV Buyer: AMV BBDO/ZenithOptimedia
Recall: 60%
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 53%
Brand: Danone Oykos Heavenly yoghurt
Agency/TV Buyer: RKCR/Y&R/MEC
Recall: 46%
Brand: Tesco supermarket/petrol/automotive
Agency/TV Buyer: Wieden & Kennedy/Initiative UK
Recall: 42%
Brand: Subway
Agency/TV Buyer: McCann London/MediaCom
Recall: 42%
Brand: Toyota Yaris hatchback
Agency/TV Buyer: Saatchi & Saatchi/Zenith Optimedia
Recall: 39%
Brand: 3 mobile internet
Agency/TV Buyer: Wieden & Kennedy/Mindshare
Recall: 34%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 31%
Brand: Tresemme Renewal Hair & Scalp haircare range
TV Buyer: Mindshare UK
Recall: 30%
Brand: Morrisons
Agency/TV Buyer: DLKW Lowe/MEC
Recall: 28%
Adwatch research was conducted from 28 August - 1 September 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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