In a deal brokered by LG's media agency Mindshare, Future's technology and film magazines, T3 and Total Film, will feature an exclusive augmented reality gatefold ad in their December issues.
The six-page ad promotes the cinema-aspect screen of LG's Chocolate mobile phone using video images from James Cameron's 'Avatar' movie.
By holding the ad's augmented reality icon up to a webcam, readers can access a special Avatar trailer that plays on a user-controllable 3D rendering of LG's new handset.
The in-magazine activity will be supported by digital media on and .
John Barton, sales and marketing director at LG, said: "We're delighted to be working with Future on such an exciting campaign.
"Both 'Avatar' and the new LG Chocolate BL40 represent innovations in their respective industries which this campaign will bring to life by delivering a cutting edge platform to interact with our customers."
As part of the campaign, users can visit a dedicated where they get a chance to win a VIP trip to the premiere of the film in London by uploading their own avatar.
Malcolm Stoodley, sales director at Future, said: "As Future's first augmented reality campaign in the UK, this is an exciting new format for advertisers that really brings this campaign alive for our readers.
"With an audience of influential movie and technology advocates, the exclusive 'Avatar' footage showcases this pioneering new film and LG's new mobile phone to T3 and Total Film readers like no other medium can deliver."
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