Cinema Advertising News, Articles & Analysis

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Articles: 671 Results
Benjamin Woollams
March 03, 2025 by Benjamin Woollams

Licence to copy: how AI will redefine big movie and brand partnerships

From next year’s Oscar contenders to the future of James Bond, AI is rapidly transforming the way films are made.

A still from the Carnation ad showing a can in the fridge next to a banoffee pie
October 31, 2024 by Daniel Farey-Jones

Nestle’s Carnation TV and cinema splash encourages bakers to create memories

Activity includes sponsorship of Food Network programming.

Should've gone to Specsavers DCM Cineworld
August 28, 2024 by Beau Jackson

Specsavers 'Should’ve' idents take to Cineworld screens

The campaign features the brand playing with the pre-show trailers.

Inside Out 2: The 2015 global box office hit returns to cinemas in June. (Image: Disney)
May 24, 2024 by Beau Jackson

Disney signs partnerships with Samsung, Westfield and Visa for Inside Out 2

All deals were made directly between Disney and the brands.

Screenshot from film showing a woman singing at a piano
May 22, 2024 by Ida Axling

The Macallan signs up Emeli Sandé and David Tennant for 200th anniversary campaign

The film features an original song written and performed by Sandé.

Still from BBC ad
March 08, 2024 by Gurjit Degun

BBC and Aardman release stop-motion ads with real family voiceovers

The work is part of the broadcaster's 'Things we love' campaign.

Clare Turner has been at the cinema advertising contractor for over 27 years
February 26, 2024 by Beau Jackson

Pearl & Dean appoints first UK chief commercial officer

The new role has been created to expand Pearl & Dean's commercial remit beyond the screen.

Cineworld 4DX promo pic
January 18, 2024 by Marianne Calnan

RAF becomes first sponsor of Cineworld 4DX tech

Deal was brokered by Digital Cinema Media and Omnigov.

Blue Google Pixel 8 smartphone
November 07, 2023 by Beau Jackson

Google Pixel takes over Odeon's 'Turn your phone off' message

The message will run alongside hero ads for the Pixel 8 and Pixel 8 Pro.

Awards
October 09, 2023 by Hannah Holt

Why these are the best cinema ads of 2023

We reveal the strategies of winning ads in the seventh Digital Cinema Awards, run in partnership with ±±¾©Èü³µpk10