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Benjamin Woollams

Licence to copy: how AI will redefine big movie and brand partnerships

From next year’s Oscar contenders to the future of James Bond, AI is rapidly transforming the way films are made.

Petsure poster

Petsure owner picks agency for £25m digital media account

Appointment follows a competitive pitch.

The logos of Outbrain and Teads

Outbrain snaps up competitor Teads for $1bn

Agreement follows speculation about deal.

EIMA: global influencer marketing sector valued at $21.1bn in 2023

UK influencer marketing trade body forms European alliance

Influencer marketing trade associations from the UK, France and Germany have come together to form The European Influencer Marketing Alliance.

Grand Prix winner: McCann London's 'The everyday tactician'

McCann London scoops second Grand Prix in Direct Lions

The UK won four Direct Lions, one Creative Data Lion and a Creative B2B Lion.

A woman holding a mobile phone

IPA poll reveals best digital media owner to work with

Survey asked agencies and digital specialists for their opinions on 28 media owners.

Which?: work by Brave Spark

Which? appoints creative shop

Creative review reaches conclusion within a month.

ID5/Martin Sorrell

Sir Martin Sorrell says ID5 can be the 'winning formula' to a cookie-less future

The S4S Ventures co-founder is the latest to invest in ID5, alongside information and insights company TransUnion UK.

Monzo

Monzo banks on digital and customer experience agency

There was no intermediary for the pitch.

Adobe: generative AI updates to Adobe Experience Cloud, Creative Cloud and Firefly.

Adobe unveils AI content creator for ad campaigns

Adobe announces partnerships with Microsoft and IBM.