The new technology - called Archi-Me - enables web designers to create fully interactive avatar-based virtual environments from 3D models.
Archi-Me has been developed by UK-based firm Moofu, which claims the launch will revolutionise the way .
The futuristic tool allows users to interact with their surroundings, for example, by re-arranging furniture, opening doors and communicating with other avatars. Users can also view environments in different ways, switching from first-person to third-person and top-down.
Aside from offering a unique user experience, the advantage behind the technology is that it allows clients to become involved with the design - allowing them to explore the space before designs are finalised and approved, and construction begins.
Nick Palfrey, managing director and founder of Moofu, said: "We have been stunned by the overwhelming response from our test companies across the globe and with the launch of Archi-Me we are giving a new edge to the way architects, planners, developers and builders create and showcase their work.
"As a company, we're committed to leading with emerging ideas, creating new markets and championing the best people - and Archi-Me is a solution that meshes perfectly with that."
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