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Read the latest Digital Media News, Articles & Analysis at ±±¾©Èü³µpk10live UK
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Revealed: why UK media buying is lagging in the shift to digital
UK media agencies seem to be hooked on spending on traditional media, based on analysis of ±±¾©Èü³µpk10’s School Reports data.
John Lewis & Partners rolls out retail media strategy and tool suite
Retailer has been trialling new capabilities with appliance brands Siemens and Bosch.
BBD Perfect Storm hires managing partner to launch social and digital division
Laura Redman will lead new arm called Co/Labs.
McCann London scoops second Grand Prix in Direct Lions
The UK won four Direct Lions, one Creative Data Lion and a Creative B2B Lion.
Guardian makes it easy for readers to reject all ad cookies with single click
Guardian ad chief has penned open letter to clients and agencies explaining rationale.
Diet Coke replaces Kate Moss with fans in digital campaign
Updated campaign celebrates real-life Diet Coke drinkers.
CTV still restrained by wasted impressions and poor transparency, research shows
Report says only 30% of advertisers and publishers have full transparency of CTV ad placements.
Channel 4 to become digital-first public-service streamer
News follows today's earlier announcement of CMO departure.
Netflix phases out Basic tier as ad options come up trumps
Netflix gives media companies a proper fight as ad business shows success on top of buying the rights to WWE’s
Algorithms and blues
A new book makes for some rather grim reading about digital ecosystems and individual taste.
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