Tissot are inserting ads complete with AR codes into the June issues of T3 and GQ magazines, allowing readers to 'try on' and interact with a virtual model of their watches using a webcam-enabled computer.
The ad features a tip-on in GQ and a cut-out template wristband in T3. The wristband can also be downloaded from .
Readers put on the band and are instructed to download software from , which also includes a downloadable PDF and instructional video.
By holding the band in front of a webcam, users can see on screen how they would look wearing the watch, choosing different models from on-screen menus.
The application, developed with virtual reality specialist Holition, lets wearers experiment with the touch-screen features of Tissot's watches. Videos showcasing the features of each watch are displayed.
Lynne Murray, brand director at Holition, said: "With the rapid growth in online retail and customer-buying habits becoming increasingly more complex, brands have to work harder to secure sales. Combining Holition's intuitive understanding of retail with augmented reality, this technology platform seamlessly integrates into a brands business strategy, enabling brands to experience a higher level of consumer engagement with their product."
Jamie Bill, publishing director at GQ, said: "The clever use of AR, conventional page-advertising and a 'tip-on', facilitates our readership to 'try on' a wide variety of models and colours. It’s clever, functional and novel, making the very best use of print and digital."
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