Panasonic brings 3D cinema to UK shopping centres

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October 16, 2009

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Panasonic brings 3D cinema to UK shopping centres

LONDON - Panasonic is launching an experiential roadshow to promote the 3D high definition technology it is producing for the home.

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The roadshow, which was created by BEcause, initially launched at Grand Designs Live last week. It is now moving onto Gatwick Airport and seven shopping centres in the run-up to Christmas.

One half of the stand features a 14-seat cinema showing a trailer for the upcoming 3D film Avatar. The other half features Panasonic’s HD screens and recorders.

The campaign is running at the Manchester’s Trafford Centre, Bluewater Kent, Lakeside Essex and London’s Westfield.

Topics

Marketing