The study, which looked at the effectiveness of mobile surveys on recipients, found that 39% of 16 to 24 year olds responded to Lightspeed Research's mobile survey, compared with just 17% of over 55s.
The company also found that older respondents had higher incompletion rates for mobile surveys, with 47% failing to answer all questions, compared with just 14% for under 25s.
In addition, 50% of all recipients responded to its six-question mobile survey within an hour of it being received, with 85% of all participants replying within 24 hours.
Lightspeed Research said there were two main reasons why recipients did not complete mobile surveys, with 50% experiencing technical problems and 13% having concerns over the cost of participating.
The company said that online surveys usually returned low completion rates with younger age groups, but the ubiquity of mobile phones among young adults meant that surveys conducted via mobile were more likely to return a higher response rate.
David Day, chief executive officer at Lightspeed Research, said: "Mobile marketing shows enormous potential, especially for capturing the opinions and attitudes of the younger generations.
"However, more scrutiny is necessary to ensure that these high response rates are not only a result of the novelty factor but remain stable over time."
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