Forrester has sold its Ultimate Consumer Panel business, which provides tools for analysing consumer credit, bank statements and transaction data for the financial sector, because the company said the service no longer fits its core focus.
The acquisition means that senior members of Forrester's Ultimate Consumer Panel will now join Lightspeed, including Gregory Flemming, senior vice-president, and Melissa Hurley Lynch, business development director.
George Colony, chief executive and chairman of Forrester Research, said: "Forrester is selling the Ultimate Consumer Panel business because it no longer fits with our core focus on broad, global business and consumer data."
Lightspeed said it intended to develop Ultimate Consumer Panel's business offerings now it had been acquired.
Anne Hedde, Lightspeed Research's president and group chief executive, said: "The Forrester Ultimate Consumer Panel team have successfully developed an industry-leading product that we will continue to expand and develop, allowing us to expand our core offer and add more value to our clients."
In July, a Lightspeed survey found that three-quarters of people blamed parents for rising levels of childhood obesity.
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