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Mark Ritson on branding: don't believe what viewers say about advertising

Asking consumers to self-report on whether TV ads have an impact on them is a flawed approach.

Drye launches new market research firm Insitas

LONDON - Maggie Drye, the founder of Buckingham Research Associates, has launched a new market research firm called Insitas.

Snyderman named senior level researcher at Ipsos Healthcare

NEW YORK - Ipsos Healthcare has appointed Paul Snyderman to its health research team as a senior-level researcher, following a

WPP posts hostile takeover bid to TNS shareholders

LONDON - Sir Martin Sorrell's WPP Group has posted its £1.08bn formal hostile takeover bid for Taylor Nelson Sofres to

TNS opens its books to WPP as Sorrell attacks GfK deal

LONDON - TNS, which last week agreed a £2.2bn merger with market research rival GfK, has said it will provide

EVS breaks through 100,000 interviews barrier

LONDON - Evalueserve (EVS), the global research and analytics company, has announced its market search division has broken through the

Media monitors - a growing force

PR WEEK LONDON - In the wake of TNS Media Intelligence's acquisition of Presswatch Media, the former's managing director argues

Accent bolsters team with two senior consultant hires

LONDON - Market research agency Accent is expanding its team by recruiting two new consultants including qualitative director Anton Turner.

Young adults most responsive to mobile surveys

LONDON - People aged 16 to 24 are the most likely to participate and fastest to respond to mobile phone

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