Mobile Technology News, Articles & Analysis

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Articles: 2070 Results
Image via honor.com
October 21, 2024 by Rahat Kapur

Smartphone giant Honor selects agency for $250m global media account

The contract will run from 2025 to 2028, with an option for a one-year extension.

Roblox in-game play
October 09, 2024 by Lucy Shelley

WPP announces global partnership with Roblox

Move comes as Roblox is accused of failing to protect children from harmful content.

Meta’s Derya Matras, vice-president of the UK, northern Europe, Middle East and Africa
June 26, 2024 by Lucy Shelley

Meta: AI will increase the 'need for agencies'

AI will open up new work and new business opportunities, according to Meta.

EE Learn Live host Stacey Dooley
February 23, 2024 by Ben Bold

EE Learn Live event teaches life skills to secondary school kids

Conceptualised, produced and delivered by Havas Play UK.

Mock up imagery of a mobile game.
February 08, 2024 by Coral Cripps

Why extraction at the gaming adspend goldmine remains a challenge

Mobile gaming is a huge, global phenomenon and is only set to get bigger. So why aren't more brands making

Image of Charli Edwards
October 02, 2023 by Charli Edwards

Inclusive technology will improve wellbeing for all

Designers of digital products must respond to the needs of vulnerable groups and create solutions that foster connection and combat

A brightly illuminated server room, almost psychedelic
September 05, 2023 by Ben Bold

Google and Creative Equals team up to teach tech skills to marginalised groups

Winning a scholarship does not require relevant experience or degree.

Official promotional graphic for Google Pixel's partnership with Arsenal and Liverpool's football clubs, showing images of the team's star players
August 09, 2023 by Coral Cripps

Google Pixel partners with Liverpool FC on women's football YouTube channel

Brand has also joined forces with Arsenal to cover Women's Super League matches.

Promotional graphic for Samsung campaign "The Samsung £500k selfie"
July 28, 2023 by Coral Cripps

Samsung launches £500k selfie competition to tempt customers back into stores

±±¾©Èü³µpk10 was created by Mother, with creatives also produced by Taylor Herring.

Space Invaders appearing in augmented reality at outdoor sites across Europe
July 18, 2023 by Ben Bold

Space Invaders celebrates 45 years with AR invasion across Europe's cities

Arcade game developed by Taito in 1978.