The collaboration, Yahoo! Eurosport, launches today in the UK and Ireland, Germany, Spain and Italy, creating an online sports news and community destination. The co-branded sites, , , and , will combine Eurosport editorial content with Yahoo!’s online community experience.
The sites will feature news, 24/7 sports coverage, interactive games and a forum for sports fans to communicate and share opinions.
Yahoo! Eurosport will offer a video advertising platform, where users can switch channels and surf content. The site features other rich media ad formats, sponsored links, and Yahoo! Answers, the advice-sharing platform.
Laurent Eric Le Lay, chairman and CEO of Eurosport, said: "We are building a powerhouse that integrates both Eurosport and Yahoo! resources to provide a better user experience and a highly attractive, continent-wide audience for advertisers in an unrivalled on air/online cross media offer,”.
The Eurosport Group is a European multimedia platform. It owns Eurosport, Eurosport 2, eurosport.com, Eurosportnews, and mobile channel, Eurosport Mobile.
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