Interactive TV News, Articles & Analysis

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Articles: 277 Results
A scary rabbit thing in the shadows

Samsung Electronics "Upscale every moment" by Bartle Bogle Hegarty Singapore

May 23, 2024, Bartle Bogle Hegarty for Samsung

Samsung tells the story of a couple who break through the fourth wall thanks to the immersive audiovisual virtues of

netflix basic
January 25, 2024 by Lucy Shelley

Netflix phases out Basic tier as ad options come up trumps

Netflix gives media companies a proper fight as ad business shows success on top of buying the rights to WWE’s

Made in Chelsea star Joel Mignott shaves his chest with a Philips razor. A QR code in the bottom right corner gives audiences access to buy the razor online.
October 23, 2023 by Beau Jackson

C4 introduces on-screen QR code links to products in Made in Chelsea

Philips products will be available through codes to those watching live and on-demand.

Photo of Gag Sahota speaking at Media360
May 22, 2023 by Coral Cripps

Cost-of-living crisis drives more viewers to ad-supported TV

Importance of programmatic ads to rise as an expected £70bn will be invested in advertising-based video on demand next year.

Channel 4 aims to improve the advertising and viewer experience of its streaming platform
March 29, 2023 by Arvind Hickman

Channel 4 to trial reduced ad loads and new formats on streaming platform

More than 30 brands have signed up to the experiment, including Lloyds Banking Group, Boots, John Lewis and Toyota.

Screens showing Netflix and Disney+ logos
November 02, 2022 by Matthew Keegan

What Netflix and Disney+ ad-supported tiers mean for the TV ad world

Some media channels need to lose sales in order for Netflix and Disney+ to win them, and the most likely

Freesat: the spot features crab characters Ossi and Pod
November 01, 2021 by Fayola Douglas

Freesat launches brand platform 'Live life free' using CGI crabs Ossi and Pod

Work from TMW Unlimited promotes Freesat's 170-plus channels.

Sky: sustainability at the forefront of the design process
October 12, 2021 by Fayola Douglas

Sky creates pop-up houses inspired by Sky Glass

Amplify created the project after winning pan-Euro pitch.

June 09, 2021 by Fayola Douglas

Samsung hosts immersive 'referee challenge' experience ahead of Euro 2020

Football fans can test their judgement against VAR decisions.

April 07, 2020 by Omar Oakes

Roku joins UK streaming wars with free ad-funded channel

Roku Channel is available on Sky Q or via Roku devices.