Affiliate Marketing News, Articles & Analysis

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Images of smartphones carrying O2 Priority offers of discounts on experiences

O2 conjures ‘magical memories’ via discounted experiences

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Performance can boost sales but by itself can't save a brand

It's time to remind ourselves what marketing can do. It has never been more important to connect with the confused

Dreams has hooked up with parent community site Mumsnet

Mumsnet gets into bed with Dreams to develop ultimate mattress for parents

Mumsnet and bedding brand Dreams have joined forces to develop a co-branded pair of mattresses designed by and aimed at

Online shopping: many consumers are abandoning their virtual baskets when switching device

Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets

British retailers are missing out on £3.4bn worth of potential sales due to two-thirds of the contents of virtual shopping

The big three: Mobile trends for 2017

Adobe's Antoine Barbier pinpoints three key developments in mobile that will dominate 2017 and beyond.

Visa's 360-degree mobile experience tells diverse stories of Olympic athletes

"Snackable" vignettes, presented vertically, show off Rio stars like Syrian refugee Yusra Mardini.

Zakti: the women's (and soon-to-be men's) activewear store is expanding just four months after launch

How Sweaty Betty rival Zakti Active is shaking up women's (and men's) activewear

Sweaty Betty is perhaps perspiring a little more after the arrival on the women's activewear scene of rival retailer Zakti

Vodafone CEO Jeroen Hoencamp (left) and Chief Scout Bear Grylls (right)

Vodafone and Scout Association tie-up to foster digital skills and online safety

Vodafone has partnered with The Scout Association to help young people develop digital skills while staying safe online, and has

Comparethemarket: insure your X-Wing on the new Galactic site

Comparethemarket.com gives Star Wars fans quotes on X-Wings and TIE fighters

Comparethemarket has hyperdriven into Star Wars territory with a beautifully produced and witty insurance quote engine with a difference -

Arif Durrani, head of media at ±±¾©Èü³µpk10, editor of Media Week

Lloyds review is a lesson in media management

Lloyds Banking Group is the sort of über-client in any agency's portfolio that demands close attention, but for Group M