Eurosport has launched what it claims is the first European-wide panel providing daily data from audience measurement panels such as Barb in a bid to arm itself with more ammunition to attract pan-European advertisers.
Eurometrix has been developed by data solutions company TelmarPeaktime, using data from seven meter panels across Europe.
Susi Thorimbert, Eurosport head of sales research and media planning solutions, said: "Eurosport prides itself on its client service, and with the introduction of a system like Eurometrix we have further increased our position as the industry leaders in accountability."
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