will use EuroDirect's Cameo system at the postcode, household and individual levels for geodemographic targeting.
The company has also taken EuroDirect's marketing intelligence system Microvision to help perform customer analysis and profiling as well as target group visualisation.
Paul Davies, head of customer analytics for CPP, said: "We tested EuroDirect's full range of Cameo classifications against all the segmentation tools available in the marketplace to identify the most discriminating variables likely to strengthen response, conversion and ultimately customer retention rates.
"Cameo provided the best package in terms of prediction, insight and cost."