Cameo lets marketers profile and segment their current customers and identify and target new prospects that display similar geodemographic and socio-economic characteristics.
It has been developed using the latest Estonian Census and characterises the Estonian population into 24 consumer types and seven key marketing groups, including affluent singles and couples in small city properties, young to middle aged urban owner-occupiers, and agricultural families in large traditional homes.
EuroDirect has been steadily expanding its Cameo classification system all over the world to countries including Australia, Brazil, Canada, Denmark, Finland, Sweden, Poland and South Africa.
Leanne Davidson, head of product management and marketing at EuroDirect, said: "As the latest edition to EuroDirect's international product suite, and our first break into the Baltic States, Cameo Estonia is an exciting new tool to help marketers understand their consumers and ultimately find more that look like them.
"We are continually looking to add new international classifications to our expanding global portfolio and Estonia's recent move into the European Union and growth as a consumer market holds great potential for below the line marketing which can be untapped using Cameo."