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EuroDirect is bolstering its segmentation and response analysis team with the appointment of its first direct marketing consultant.

Mike Hazeldine joins from Next, where he was marketing planning manager for the Directory, and previously worked at Littlewoods.

Specialising in consumer analysis, Hazeldine will be responsible for identifying key segments of data for targeting activity. He will also be offering a strategic consultancy service.

According to EuroDirect managing director John Dobson, the company plans to grow both departments substantially over the next year to better service Data Exchange members.