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He will be responsible for strategic data planning including propensity modelling and customer segmentation and will also be consulting on database strategy.
Childs joins the company from Identex, where he spent five years as head of analytics. During his time with the company, Childs worked with Virgin Atlantic, Mercedes Benz and Citroen.
Commenting on his new challenge, Childs said: "EuroDirect is well known for being a market leader in data and analytics and it is fantastic to be joining such an experienced and dedicated team."
John Dobson, managing director of EuroDirect, said: "Gary has a deep understanding of using data for business advantage and this, coupled with his statistical knowledge and industry experience, will make him a vital asset to our analytics team. EuroDirect is continually growing its expertise and we are pleased that Gary has joined us at this exciting time."
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