It is understood that Publicis, which held Zurich's below-the-line business for five years, retains the above-the-line ad account for the financial services brand.
Zurich has also called a pitch for its estimated £100m global media planning and buying account, although the result of that review is not yet know. The £8m UK account is currently held by Zed Media.
In 2004, Zurich consolidated its various ad accounts into Publicis agencies and subsequently adopted the marketing strapline ‘because change happenz'.
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