LONDON - Zurich has appointed search agency iCrossing for a search and social media campaign to target online customers for its new direct insurance brand Zurich Connect.
The initial phase of the campaign will be a research analysis of Zurich's online brand. The agency will look at how insurance-related products are discussed online to find out Zurich's brand strengths for search and social media work.
Zurich will use onsite editorial, advertorials, widgets and video content to drive awareness of the Zurich Connect brand.
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