The company currently works with Publicis Dialog, which will be unaffected by the review and will remain the lead creative below-the-line agency. It is understood that the roster will comprise up to four further agencies.
The search is being handled by Creative Brief, which has approached several agencies about the business.
Last year, Zurich hired Experian to handle its database marketing (Marketing, 28 November 2007). The information services company was appointed to manage mailing campaigns targeting existing and prospective UK customers.
Zurich has positioned itself as the insurance company for the present and the future with a series of marketing campaigns using the strap-line 'Because change happenz'. Last year, it extended the theme online, targeting 45- to 54-year-old ABC1 consumers. The campaign, brokered by Zed, featured a serious of humorous 'what if?' situations.
Zed is also unaffected by the agency search.
Last November, HSBC was appointed as principal partner - and the first official partner - of the British & Irish Lions rugby union team's 10-match tour to South Africa in 2009. Zurich had been shirt sponsor for the Lions' tour to New Zealand in 2005, in which the hosts won all three Tests.
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