LONDON - Financial-services brand Zurich is to launch its direct insurance offering, Zurich Connect, in the UK with a TV, press and radio campaign.
The push, which was created by Publicis Dialog, introduces two animated ad characters, Mr Price and Mr Quality, voiced by comedian Alexander Armstrong and actor Marc Warren.
The first in a series of TV ads, which carry the strapline 'A -little price, a lot of cover', breaks tonight before being rolled out across Europe, beginning with Italy and Spain.
The second wave of activity is planned to go live in August, with direct communications to be handled by OgilvyOne.
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