This week's most recalled ad is from Harvester, with young chefs grilling up some tasty grub for the restaurant chain, while in second place, the latest Argos spot runs through some of the retailer's newest items.
Aldi has the third most recalled ad, putting it one place ahead of KFC's latest for its epic Spicy Nacho Snacker burger.
Brand: Harvester
Agency/TV Buyer: MediaCom Manchester/in-house
Recall: 45%
Brand: Argos
Agency/TV Buyer: CHI&Partners/Mindshare
Recall: 42%
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 41%
Brand: KFC
Agency/TV Buyer: BBH/Walker Media
Recall: 38%
Brand: British Gas
Agency/TV Buyer: CHI & Partners/Carat
Recall: 37%
Brand: Burger King
Agency/TV Buyer: CHI&Partners/Initiative Media
Recall: 33%
Brand: Harveys
Agency/TV Buyer: Über/Walker Media
Recall: 32%
Brand: Skoda
Agency/TV Buyer: Fallon/MediaCom
Recall: 32%
Brand: O2
Agency/TV Buyer: VCCP/ZenithOptimedia
Recall: 30%
Brand: Andrex
Agency/TV Buyer: JWT London/MindShare
Recall: 28%
Adwatch research was conducted from 15 - 19 August 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
.jpg)
.jpg)