This week's most recalled ad is for Gocompare.com and stars the incomparable Gio Compario playing around with a doll of himself.
In second place is Kevin Bacon pulling a shed-load of data through the desert for EE, while in third spot in our countdown, Vodafone's bees extoll the virtues of the carrier's own data-busting plan.
Brand: Gocompare.com
Agency/TV Buyer: Dare/Carat
Recall: 67%
Brand: EE
Agency/TV Buyer: Saatchi & Saatchi/MEC
Recall: 62%
Brand: Vodafone
Agency/TV Buyer: RKCR/YR/OMD
Recall: 52%
Brand: Churchill
Agency/TV Buyer: WCRS/MediaCom
Recall: 48%
Brand: Argos
Agency/TV Buyer: CHI & Partners/Mindshare
Recall: 45%
Brand: Old El Paso
Agency/TV Buyer: Saatchi & Saatchi/UM London
Recall: 42%
Brand: Jacob's cream crackers
Agency/TV Buyer: Publicis/MEC
Recall: 38%
Brand: O2
Agency/TV Buyer: VCCP/ZenithOptimedia
Recall: 35%
Brand: Harveys
Agency/TV Buyer: Über/Walker Media
Recall: 34%
Brand: Littlewoods
Agency/TV Buyer: St Lukes/OMD
Recall: 31%
Brand: Currys/PC World
Agency/TV Buyer: M&C Saatchi/Walker Media
Recall: 31%
Adwatch research was conducted from 22 - 27 August 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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