This week's most recalled ad comes from Argos, with rival retailer Currys PC World behind in second place and Littlewoods completing the top three.
The Christmas advertising battle intensifies elsewhere, with Lidl entering at number seven, two places higher than fellow German grocer Aldi.
Brand: Argos
Agency/TV Buyer: CHI & Partners/Mindshare
Recall: 58%
Brand: Currys/PC World
Agency/TV Buyer: M&C Saatchi/Walker Media
Recall: 47%
Brand: Littlewoods
Agency/TV Buyer: St Lukes/OMD
Recall: 42%
Brand: Virgin Media
Agency/TV Buyer: BBH/Fifty6
Recall: 39%
Brand: Asda
Agency/TV Buyer: Saatchi & Saatchi/Carat
Recall: 36%
Brand: Isme
Agency/TV Buyer: St Lukes/OMD
Recall: 34%
Brand: Lidl
Agency/TV Buyer: TBWA\London/M2M
Recall: 30%
Brand: Lotto
Agency/TV Buyer: AMV BBDO/OMD UK
Recall: 28%
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 26%
Brand: AXA
Agency/TV Buyer: Kitcatt Nohr Digitas/Arena
Recall: 26%
Adwatch research was conducted from 21 - 25 November 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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