The most recalled ad this week is for Aldi, pitting its cheaper own-brand gin in a taste test against Gordon's, while in second place, Moneysupermarket.com's spot sees a man running wild with cats after making a big saving on car insurance.
In third place is furniture retailer Harveys and in fourth spot a dentist waxes lyrical about the benefits of using Sensodyne toothpaste.
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 42%
Brand: Moneysupermarket.com
Agency/TV Buyer: Mother London/MediaCom
Recall: 41%
Brand: Harveys
Agency/TV Buyer: Über/Walker Media
Recall: 34%
Brand: Sensodyne Complete Protection toothpaste
Agency/TV Buyer: Grey London/MediaCom
Recall: 32%
Brand: 3
Agency/TV Buyer: Wieden & Kennedy/Mindshare
Recall: 31%
Brand:Marmite
Agency/TV Buyer: Adam & Eve/DDB/Mindshare
Recall: 30%
Brand: McDonald's
Agency/TV Buyer:Leo Burnett/OMD
Recall: 27%
Brand: Subway
Agency/TV Buyer: McCann London/MediaCom
Recall: 26%
Brand: Bet365
Agency/TV Buyer: Drummond Central/OMD
Recall: 24%
Brand: Rimmel
Agency/TV Buyer: Laird & Partners/OMD
Recall: 24%
Adwatch research was conducted from 29 August - 2 September 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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