Comparethemarket.com's ad featuring baby Oleg is the most-recalled ad this week, beating competition from Dolmio Bolognese and Herbal Essences into joint second place.
Brand: Comparethemarket.com
Agency/TV Buyer: VCCP/ZenithOptimedia
Recall: 68%
Brand: Herbal Essences Morrocan My Shine
Agency/TV Buyer: Grey London/Starcom MediaVest
Recall: 48%
Brand: Dolmio Bolognese
Agency/TV Buyer: Proxmity London/ZenithOptimedia
Recall: 48%
Brand: EDF Energy
Agency/TV Buyer: AMV BBDO/Havas Media
Recall: 41%
Brand: Foxy Bingo
Agency/TV Buyer: Biscuit Agency/Concord
Recall: 38%
Brand: Yoplait Petits Filous
Agency/TV Buyer: Publicis Activ/UM London
Recall: 38%
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 32%
Brand: Morrisons
Agency/TV Buyer: DLKW Lowe/MEC
Recall: 31%
Brand: Weetabix
Agency/TV Buyer: Bartle Bogle Hegarty/Walker Media
Recall: 31%
Brand: Asda
Agency/TV Buyer: VCCP/Carat
Recall: 28%
Adwatch research was conducted from 15 to 19 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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