The return of McVitie's BN, the biscuits with a smiley face, has been well recalled by consumers this week but the ad has been trumped by offerings from Webuyanycar.com, DFS and Sky TV.
Brand: Webuyanycar.com
Agency/TV Buyer: Driven/MEC Manchester
Recall: 57%
Brand: Virgin Media
Agency/TV Buyer: BBH/Fifty6
Recall: 56%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 44%
Brand: Sky TV
Agency/TV Buyer: Brothers and Sisters/MediaCom
Recall: 42%
Brand: SunLife
Agency/TV Buyer: All Response Media/Havas Media
Recall: 39%
Brand: L'Oreal Elnett Satin
Agency/TV Buyer: McCann-Erickson/Maxus
Recall: 39%
Brand: Muller Light Fruitopolis
Agency/TV Buyer: VCCP/MediaCom
Recall: 38%
Brand: McVitie's BN
Agency/TV Buyer: Grey London/MEC
Recall: 34%
Brand: Andrew
Agency/TV Buyer: JWT/Mindshare
Recall: 33%
Brand: BT Sport
Agency/TV Buyer: AMV BBDO/Maxus
Recall: 28%
Adwatch research was conducted from 31 July - 4 August 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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