Confused.com's Brian the Robot featured in this week's most-recalled ad as he took to the motorway to find savings for UK drivers from on high.
Brand: Confused.com
Agency/TV Buyer: Publicis/PHD
Recall: 53%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 39%
Brand: Morrisons
Agency/TV Buyer: DLKW Lowe/MEC
Recall: 31%
Brand: Argos
Agency/TV Buyer: CHI & Partners/Mindshare
Recall: 33%
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 31%
Brand: Westland Go-Sure Planting Magic Fertiliser
Agency/TV Buyer: MWO/MEC Manchester
Recall: 31%
Brand: Barclays
Agency/TV Buyer: BBH/Maxus
Recall: 28%
Brand: Hellmann's Mayo
Agency/TV Buyer: Unknown
Recall: 27%
Brand: Holland & Barrett
Agency/TV Buyer: RKCR/Y&R/Carat
Recall: 26%
Brand: Birds Eye
Agency/TV Buyer: Havas Worldwide London/Carat
Recall: 25%
Brand: Littlewoods
Agency/TV Buyer: St Lukes/OMD
Recall: 25%
Brand: Oak Furniture Land
Agency/TV Buyer: Wordley Productions Partners/MNC
Recall: 25%
Brand: Furniture Village
Agency/TV Buyer: Wordley Productions Partners/MNC
Recall: 25%
Adwatch research was conducted from 8 to 12 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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