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Sports stars get coached by their younger selves in Gatorade spot

June 21, 2016

��pk10 from TBWA\Chiat\Day LA features charity tie-in

World class athletes remember their inner children in a new 60-second spot from Gatorade by TBWA\Chiat\Day LA. Sprinter Usain Bolt, tennis star Serena Williams, Indiana Pacers forward Paul George and Olympic volleyball player April Ross train, hit, lift, dribble, spike and run as their younger selves urge them on. Three companion spots, each focused on individual athlete, debuted three weeks ago. Gatorade will also award $50,000 to a sports charity. Fans can vote online through the end of November to determine which organization wins.

Credits

Agency

TBWA\Chiat

Executive creative director

Worldwide creative director

Renato Fernandez

Creative director

Mark Peters

Creative director

Associate creative director

Director of production

Executive producer

Senior producer

Stephanie Dziczek

Producer

Lacy Plunk

Associate producer

Managing director

Brand director

Associate brand manager

Steve Smith

Associate brand manager

Sam Sabine

Group planning director

Scott MacMaster

Global planning director

Planning director

Abigail Weintraub

Planner

Junior planner

Joe Elliott

Director of business affairs

Associate business affairs manager

Senior traffic operations manager

Judy Brill

Production company

Superprime

Director

Executive producer / head of production

Producer

Production supervisor

First assistant director

Rhonda Raulston

Director of photography

Enrique Chediak

Editorial

Rock Paper Scissors

Editor

Assistant editor

RPS Producer

Dina Ciccotello

RPS Executive Producer

Helena Lee

VFX

Eight VFX

Executive producers

Baptiste Andrieux

Head of production

Creative director

Jean-Marc Demmer

VFX Supervisor / Flame Lead

CG Lead

Fred Hopp

CG Artist

Co-ordinators

Evan Kantor

Color

The Mill

Executive producer, color

Thatcher Peterson

Color producer

Colorist

Adam Scott

Sound design an mix

740 Sound

Sound designers

A Josh Reinhardt

Mixer

Stephen Dickson

Executive producer

Sound design producer

Jeff Martin

Associate producer of Mix

Song

Performed by

Master licensing

Rhino Entertainment Company

Composed by

Johnny Richards

Publishing

MPL Communications Inc.

Music licensing

MEGA Inc

Founder

Vice president of licensing

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