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TBWA\Chiat\Day LA's biographical spot pulls no punches

Dwyane Wade’s childhood on the South Side of Chicago was tough—drug addicted mother, gang violence. Basketball gave him both an outlet and a distraction. So when Wade chose to leave the Miami Heat this year to play for the Chicago Bulls, his homecoming was poignant. A new 90-second spot for Gatorade from TBWA\Chiat\Day LA features a young Wade reliving those rough times in 1992. Viewers are also directed to Wade’s youth-focused non-profit SpotlightOn.