Gatorade "Messi mindset" by TBWA\Neboko

August 17, 2021

Sports drink Gatorade has unveiled an international campaign featuring a tribute film to footballer Lionel Messi and his time at FC Barcelona.

The film sees Messi leaving training and reflecting on the mindset that guided him through his greatest moments with the club, giving an insight into his "never settle" mentality.

Created by TBWA\Neboko, the 50-second film was directed by Jason Harper and produced by Jamie Miller at Hound Content.

Credits

Creative agency
TBWA\Neboko
Chief creative officer
Darre van Dijk
Chief strategy officer
Natalie Gruis
Creative director
Thomas Jullien
Copywriter
Toby Castle-Smith
Art director
Jeremy Pedro
Business director
Tomas Pruijs
Brand director
Jack Wright
Brand managers
Shuby Agoro
Alessia Brambillasca
Brand co-ordinator
Louis Cexus
Executive producer
Rosemarie Praaning
Producers
Kim Wolffensperger
Sanne van Hattum
Sophie Campbell
Production company
Hound Content
Line production, Barcelona
24/7 Productions
Director
Jason Harper
Producer
Jamie Miller
Music
Niels den Otter @ Audentity
Grading and VFX
Carbon New York

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