Abby Wambach defies labels in BMW Mini Super Bowl teaser

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Advertiser
BMW -
Agency
Butler, Shine, Stern & Partners -
Exposure
United States
Retired soccer great stars in one of six videos leading up to the big game
Soccer star Abby Wambach, who last month gave fans an emotional goodbye to her sport in a Gatorade ad, gives another revealing performance in this video teasing BMW Mini’s upcoming Super Bowl spot. She lists all the various labels people have attached to her, from "tomboy" and "lesbian" to "butch" and "bitch," and talks about how she’s never let them define her. "They all are me, and they all aren’t me," she says. So what does any of that have to do with Mini? It defies labels — like "small" — just like she does.
The video is part of a series of six leading up to a 30-second commercial during the big game that will also feature tennis star Serena Williams, rapper T-Pain, former pitcher Randy Johnson, actor/producer Harvey Keitel and skateboarder Tony Hawk.